Who are Digital Natives / Digital Immigrants?
Digital Natives are born after 1980/1990 (it depends on the source)
- They grew up with Computers, Internet, Social Meida, etc.
- Receiving informations quickly from multiple sources
- Multitasking and parallel processing
- Pictures, sound, videos before text
- Hyperlinked sources
- Interacting in real-time
- User generated content
- Learning that is instant, relevant and fun
Digital Immigrants are born before 1980/1990 (it depends on the source)
- Controlled release of informations from limited sources
- Single or "focused" task
- Often prefer to get information from text
- Greater need for private and personal space for introspection
- Like info presented linearly, logically and sequentially
Digital Immigrants will die out in the future, so if we want to reach the Digital Natives...we have to change our ways of communication and our marketing! We have to use Social Medias, Blogs, etc. because this is the best way to reach Digital Natives! We have to think different, because Digital Natives think different! We have to support them, because they will change the world!
Hahahaha, so true! I'm always surprised by the internet skills my siblings have...and they're only 8!
AntwortenLöschenYes, thats true! My little sisters (12 and 9) are even better than me in handling smartphones, etc. :D
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