Marketing 3.0 - Out with the old - In with the new !!!

 Marketing 3.0 by Kotler

Philipp Kotler's 10 Credo's of Marketing 3.0

1.) Love your customers, respect your competitors.
(Win their loyalty by giving them great value and connecting with them emotionally)

2.) Be sensitive to change and ready to transform
(Business landscape is changing and competitors are getting smarter along with your customers)

3.) Guard your name - Be clear about who you are
(Brand reputation is everything thus ensure that you communicate your positioning and differentiaton to your target market)

4.) Customers are divers - Go first to those who can benefit from you
(Simple principle of segmentation but you can't and should not try and be all things to everyone)

5.) Always offer a good package at a fair price
(Price and product must match customers expectations not yours)

6.) Always make yourself available - Spread the good news
(Don't make it hard for customers to find you)

7.) Get customers, keep them, grow them
(Get to know your customers one on one so you have a complete picture of their needs, preferences and behavior)

8.) Whatever your business, it's a service business now
(You must have the spirit of wanting to serve your customers)

9.) Always refine your business process
(It's a never ending process, exceed your promises to customers & suppliers)

10.) Gather relevatn information, but use wisdom in making decisions
(Keep learning and use your accumulated knowledge & experience to make decisions - Consider more than financial impact of a decision

Additions to these Credos:

- You're only as good as your employees
- You can't rely on outdate marketing in an era of new media
- Don't cut costs when it comes to customer service
- Learn to listen before joining the conversation